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Page last updated 13/01/01 | |
Chat 2 Discussion
Starter
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Think about the potential of the text. We are familiar with print, pictures, film, T.V. and radio: interactive multimedia offers a new text. It has new potentials. What might they be for buying and selling online; for advertising; for finding new markets; for expanding present contacts; what do you understand by interactive multimedia given that almost everything online is still in print format? Think about virtuality, three dimensionality, animation, interactivity; video, sound and how they might combine to aid your business presentations, programs and products. In what ways does the apparent paradox of ‘virtual reality’ offer you new business opportunities. Virtual communities. These can lead to support groups and to chatrooms which have an immediacy so that problems can be brought up, shared, discussed and negotiated almost as they arise and potentials or positives can be shared; real meetings can be set up; international and distant contacts can be made and developed; Business strategies and management opportunities. Hierarchical models can be flattened and re-negotiated so that masculinist hegemonic practices can be challenged and replaced rather than duplicated by women; Reconstructing workplaces o that opportunities can be developed to work from home. What are the positives and negatives? Does merging mean that work takes over home? How does this help women in equity and access? What about the women who can’t afford to go online? What assumptions exist in the very mechanistic view of computerisation? What programs have been made and how do they drive business in a certain direction? What are our responsibilities to sisters in ‘undeveloped’ nations? Software development. How can women design gender friendly or non-gendered materials? How can we develop games and online activities which are gender friendly for women? How can we make space online for women so that they are not hitting the glass ceiling or left out of the main game play? Turning information into knowledge. How do we utilise the Information Age so that we have knowledge and even wisdom. The WWW provides almost endless points of interest for us like being in a huge electronic library. How do we sort this and then apply it? Relationships with online customers. Many women find business interactions need the human and personal ‘touch’. How does this develop online? Understanding and exploiting globalisation. Online business opens a potentially global market. How might we come to understand and explore as well as exploit this? Relating areas of traditional strength to the new deliveries. The warmth and human interest, empathy and intuition that women value can be developed in this very lateral technology which is often driven laterally and not fully explored. Bringing enthusiasm and interest to new and sometimes excluding electronic technologies. Mentoring women who are unsure about the new electronic spaces and deliveries and their applications and possibilities. |
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